第一步：目标明确 Step 1: aim for clarity 　　建站之前首先要明确企业网站的目的是什么，期待企业官网做什么？如：是在线销售？品牌信息传递？信息查询？ First of all, what is the purpose of the enterprise website? What is the website of the company? Is it online? Brand messaging? Information inquiry? 　　第二步：策略分析 Step 2: strategy analysis 　　明确网站目标后，要开始目标受众分析（来企业网站做什么，兴趣点是什么）、自身现状分析（品牌影响力如何，产品线如何、服务水平如何）及行业竞品调研（行业对手都在怎么做）； Clear target site, to start the target audience analysis (to enterprise web site to do, what is point of interest), analysis of its status (how how brand, product line, service level) and industry competing goods research (industry rivals in how to do); 　　第三步：方案制定 Step 3: formulate the plan 　　通过综合策略分析后，需要明确我们要做什么（定义需求），以及如何实现。 After comprehensive policy analysis, we need to know what we are going to do (define requirements) and how to implement it. 　　第四步：项目执行 Step 4: project execution 　　明确实现方案后，需要制定网站架构，开始创意设计、内容组织、程序开发等工作。 After the implementation of the plan, it is necessary to set up the website architecture and start creative design, content organization and program development. 　　第五步：维护和提高 Step 5: maintain and improve 　　最后，网站上线后，还有更重要的工作：运营维护、数据监测、结果追踪。这样才能形成闭环，推动网站持续、稳定、向前发展。 Finally, there are more important tasks after the website is launched: operation maintenance, data monitoring, result tracking. In this way, it can form a closed loop and promote the website to continue, stable and forward development.