网络营销的成功与否更多是取决于网络推广这个因素，网络推广是网络营销成功的关键所在。如何更好的策划网络推广方案，形成真正可执行的网络推广方案? The success of the network marketing is more depend on the network to promote this factor, network marketing is the key to success in Internet marketing. How to better the marketing network, form a real executable network promotion plan? 第一、分析自身与竞争对手的网络营销现状 First, analyze their own network marketing present situation with competitors 知己知彼，百战不殆。在做任何网络推广方案之前，都必须对自身与竞争对手有一个详细了解。自己优势在哪里?自己哪些方面不如竞争对手?竞争对手做了什么?竞争对手正在做什么?它们下一步又想做什么? The enemy and know yourself, fight. Before doing any network marketing plan, you must have a detailed knowledge of itself and competitors. Their advantage in where? What aspects than competitors? Competitors do? The competition is doing? They also want to do next? 如：分析双方哪些媒介进行网络推广，使用的具体推广方式，实际效果评估，搜索收录情况，链接、pr 值、ip、pv 等等数据查询。 Such as: analysis of the two sides which medium for network promotion, the use of specific way of promotion, actual effect evaluation, search situation, links, pr value, IP, pv, and so on data query. 第二、列出潜在客户群体 Second, list the potential customer group 哪些是我们潜在的客户群体?对相关群体进一步的细化，如年龄大小、性别、数量、学历、收入情况、兴趣爱好、上网习惯等，根据目标人群的习惯等来制订网络推广方案。 What is our potential customer base? Further refinement of relevant groups, such as age, gender, number, degree, income, interests and hobbies, such as online habits, according to the habit of target population and so on to develop network marketing plan. 第三、选择网络推广方法及策略 Third, network marketing methods and strategies 根据收集资料分析，确定网络推广方法及策略，详细列出将使用哪些网络推广方法，如搜索引擎推广、博客推广、邮件群发营销、QQ群通讯、论坛社区发帖、撰写软文宣传、活动推广、网络广告投放等，对每一种网络推广方法的优劣及效果等做分析及具体如何实施。 Determined according to the collection of data analysis, network marketing methods and strategies, detailing the use which network promotion methods, such as search engine promotion, blog marketing, E-mail, QQ group communication, mass marketing BBS online community, write the soft advertising publicity, activity promotion, network, etc., of the advantages and disadvantages of each kind of network marketing method and effect and so on for analysis and how to implement. 第四、明确每一阶段目标 Fourth, the definite target in each stage 1、每天IP 访问量、PV 浏览量 1, every IP traffic, PV views 2、各搜索引擎收录多少 2, how much each search engine included 3、外部链接每阶段完成多少 How many 3, external links of each stage 4、网站的排名、PR值权重多少 4, website ranking and PR value how much weight 5、关键词多少、各搜索引擎排名情况如何 5, what keywords, the search engine rankings 6、网络推广实际转化的客户多少 How many 6, network promotion transformation of actual customers 7、网络品牌形象如何 7, network brand image 第五、工作进度及人员安排 Fifth, work progress and personnel arrangement 好的方案还要有好的执行团队，依据方案制作详细的计划进度表，控制方案执行的进程，对推广活动进行详细罗列，安排具体的人员来负责落实，确保方案得到有效的执行。 Good schemes have good executive team, according to the plan to make a detailed project schedule, control program execution process, to detailed list of promotional activities, arrange specific personnel to be responsible for implementation, to ensure effectively the execution of the plan.