首先400电话体现了企业的服务意识。400电话分摊了消费者的长途话费，使全国各地的客户可以无忧拨打，消费者也可以从企业有无400电话来判断企业是否正规，规模是否大。

First 400 calls reflect the service consciousness of the enterprise. 400, the telephone share the long distance calls of consumers, making the customers of the whole country feel free to dial. Consumers can also judge whether the enterprise is regular or not whether the scale is large or not from the 400 phone.

其次消费对象为全国的客户。那么如何与本地的友商竞争便是企业需要考虑的，对于下意识选择本地服务商的消费着来说是不会愿意去拨打企业的外地座机和手机的。

Secondly, the consumer is the customer of the whole country. How to compete with local friends is the business needs to consider. For subconscious consumers who choose local service providers, they will not be willing to dial foreign field phones and mobile phones of enterprises.

不排除消费者会因为地域或是额外的长途话费而将企业拒之门外，哪怕企业有再好的产品也失去了让消费者了解的机会。

It is not excluded that consumers will be excluded from business because of geographical or extra long distance charges, even if companies have good products, they will also lose opportunities for consumers to understand.